Canon Canada Announces Equity Investment

Partnership with local Canadian company will expand product and service portfolios nationwide

MISSISSAUGA, ON, January 11, 2022 – With ongoing determination to provide top-of-the-line solutions to businesses across the country, Canon Canada Inc., a leader in digital imaging solutions, is excited to announce an equity investment in local Canadian company Supra Canada Technologies Ltd. (Supra ITS), a leading full-service technology partner offering managed IT consulting, cloud hosting/support and managed IT services and solutions.

Since 1973, Canon has been a technology leader in Canada, offering cutting-edge solutions to help customers and businesses work smarter, better, and more efficiently. As the future of business and information technology continues to advance, Canon’s dedication to a customer-first, solutions-driven approach is why the company is investing in a partner like Supra ITS.

“Canon is proud to be partnering with Supra ITS and this investment is just one way that we are working diligently to do more for Canadian businesses,” said Mr. Nobu Kitajima, President & CEO of Canon Canada Inc. “Together, we can take a more holistic approach to solve pressing business problems by integrating managed IT services with Canon’s hardware and software technology, to provide tangible solutions to our customers.”

Established in 1999 and headquartered in Mississauga, Ontario, Supra ITS is a leader in IT management with a ‘Public Cloud Neutral’ approach that allows them to offer a wide range of managed IT services. Supra ITS has an extensive network of suppliers and an extremely adept technical team that focuses on 24 x 7 support ensuring the security of client networks. Joining forces with the globally recognized Canon brand will allow Supra ITS to accelerate their growth, provide managed services to a larger customer base and widen the scope of their services.

“Supra ITS is thrilled to be partnering with Canon to help uphold their commitment to the Canadian B2B market while at the same time being able to provide a holistic approach to our extensive base of customers,” said Sanjeev Spoila, CEO of Supra ITS. “We are confident that our expertise in managing and securing customers’ infrastructure, coupled with the backing from Canon Canada, will help to elevate our offering to a new level, providing customers with long-term solutions from trusted providers.”

“The investment in Supra ITS from Canon Canada will allow both entities to capitalize on operational synergies to better serve our customers,” says Naoki “Mike” Sannomiya, Senior Vice-President and General Manager of the Business Information Communications Group at Canon Canada. “With the market evolving and new challenges emerging every day, we are confident that by making this investment, we will be more resilient and in a better position to help our customers navigate and grow into the future.”

For more information on Canon Canada’s managed IT services, please visit http://www.canon.ca/coreits.

About Supra ITS

Supra ITS is a full-service technology partner, providing customers across a variety of industries with seamless, extensive infrastructure and managed IT services that deliver value, business efficiencies and boost performance. From hardware, software and Cloud infrastructure to strategic consulting and a complete suite of Managed IT services, Supra ITS offers clients the full-service package, and has been Canadian owned and operated since opening its doors in 1999. With a network of integrated companies – each an expert in its field – Supra ITS can build, manage, and maintain network and IT infrastructure over key business areas, from Cloud services to strategic consulting, networks, and security to service desk and support.

About Canon Canada Inc.

Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.

There are many ways artificial intelligence (AI) and machine learning already impact cybersecurity. You can expect that trend to continue in 2024 – both as tools for data protection as well as a threat.

Balancing Cybersecurity Innovation Amid Evolving Threat Landscapes

Even as you implement AI and machine learning into your cybersecurity strategy through the adoption of tools like Security Orchestration, Automation, and Response (SOAR), Security Information and Event Management (SIEM) and Managed Detection and Response (MDR), so are threat actors. They will continue to update and evolve their own methodologies and tools to compromise their targets by applying AI and machine learning to how they use ransomware, malware and deepfakes.

With small and medium-sized businesses just much at risk as their large enterprise counterparts, SMBs must take advantage of AI and machine learning as mush possible. AI-directed attacks are expected to rise in 2024 in the form of deepfake technologies that make phishing and impersonation more effective, as well as evolving ransomware and malware.

Deepfake social engineering techniques

Deepfake technologies that leverage AI are especially worrisome, as they can create fake content that spurs employees and organizations to work against their best interests. Hackers can use deepfakes to create massive changes with serious financial consequences, including altering stock prices.

Deepfake social engineering techniques will only improve with the use of AI, increasing the likelihood of data breaches through unauthorized access to systems and more authentic looking phishing messages that are more personalized, and hence, more effective.

Countering Cyber Threats and Harnessing Innovation in 2024

If hackers are keen on leveraging AI and machine learning to defeat your cybersecurity, you must be ready to combat them in equal measure – just as AI and machine learning will create new challenges in 2024, they can also help you bolster your cybersecurity. While regulations are being developed to foster ethical use of AI, threat actors are not likely to follow them.

AI will also affect your cyber insurance as your providers will use it to assess your resilience against cyberattacks and adjust your premium payments accordingly. AI presents an opportunity for you to improve your cybersecurity to keep those insurance costs under control.

Conclusion

There’s a lot of doom being predicted around the growing use of AI and machine learning. And while it does pose a risk to your organization and its sensitive data, you can use it to bolster your cybersecurity even as threat actors leverage AI to up the ante. A managed service provider with a focus on security can help you use AI and machine learning to protect your organization as we head into 2024.

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