Radio Broadcasting Group

Radio Broadcasting Group Achieves Significant Cost Savings and Delivers Superior Customer Experience with Secure and Scalable CMS Solution

Overview

Radio Broadcasting Group, a media company with multiple regional affiliates required a scalable and secure Content Management System (CMS) that could centralize operations and empower non-technical users. Supra delivered a custom CMS solution with advanced capabilities, an intuitive interface, and high scalability, enabling the client to efficiently manage multiple websites while optimizing resources and reducing costs.

Client

A prominent media and advertising company

Industry

Media

Size

100+
Users

Services

Application Modernization

Business Challenge

The client faced several critical challenges:

  • Ease of Use: Simplify content management for non-technical users.
  • Flexibility: Enable users to create, edit, and publish content easily.
  • Scalability: Support the management of multiple websites from a single platform.
  • Security: Safeguard sensitive data and protect against potential vulnerabilities.
  • Cost Efficiency: Minimize resource overhead and operational expenses

The Supra ITS Solution

Supra developed a custom CMS solution tailored to the client’s requirements. Key features of the solution included

User-Friendly Interface: An intuitive design ensured minimal training was required for staff.

Multi-Site Management: A single installation enabled the management of multiple websites across regions.

Modular Architecture: Features could be added or upgraded as needed, ensuring flexibility and scalability.

Enhanced Security: Closed-source architecture with encryption of sensitive data.

Efficient Workflow: Tools like an advanced WYSIWYG editor with workflow management features, and multi-user capabilities enhanced operational efficiency and collaboration.

SEO Optimization: Built-in tools ensured websites were search-engine friendly, enhancing visibility.

Business Benefits

The custom CMS delivered measurable benefits to the media company

Conclusion

The custom CMS solution provided by Supra continues to empower the client by addressing their operational inefficiencies, improving content delivery, and reducing costs. This solution positioned the client to respond quickly to market changes and maintain a competitive edge in the digital space.

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