5 Things SMBs Need to Know About Cyber Insurance

Compared to large enterprises, small- to medium-sized businesses (SMBs) have constraints when it comes to IT security resources, but cyber insurance should be a high priority as SMBs are more likely to face a cyber attack that leads to disruptions and lost revenue.

The consequences of a cyber attack on a small business tend be more severe than for larger organizations, and according to Veeam’s 2023 Data Protection Trends Report, 85% of ransomware attacks targeted small businesses.

Aside from implementing cybersecurity tools, processes and employee training, SMBs must add cyber insurance to protect themselves from the financial and operational impacts of cybercrime – traditional insurance isn’t enough. Cyber insurance will cover some of the costs related to a security incident, including access to experts, as well as provides confidence to all your stakeholders that you’ve taken all the necessary steps to mitigate risk.

No matter your industry, you should have enough cyber insurance coverage in place and keep five things in mind.

Every industry is at risk: All businesses are data driven businesses, which means any type of business can be victim of a cyber attack and needs insurance coverage. Certain industries are more targeted than others, such as healthcare and financial services, but don’t think you’re immune from threats if you’re in a different sector.

Have enough coverage: It’s important to understand how much a cyber attack might cost you so your insurance policy will cover any potential data breach or attack. A study by IBM found that a small business can expect to pay to pay as much as US$3 million in the event of a data breach, but costs could be even higher if you consider any legal fees, mitigation and other IT costs, as well as loss of revenue due to reputation damage that leads to lost customers.

Your other insurance products don’t cover cyber attacks: Standard business liability policy or business owners’ policy is usually not enough to cover all cyber-related liabilities, including ransomware attacks. While standard insurance might cover some breach liabilities and employee-related incidents, you need a separate cyber insurance policy to reduce how much an incident could cost you.

Your customer and partners may require it: Many businesses require the companies that do business with them to have certain types of insurance – including cyber liability insurance.

It protects you against third-party security incidents: Even if you don’t fall prey to an attack directly, you can be affected by third-party breaches in your industry’s supply chain. If you’re a SMB that serves larger ones, you need to have risk mitigation strategies in case a partner, supplier or customer suffers a cybersecurity incident that can ripple across the supply chain and disrupt your business.

Having cyber insurance is a critical element of your overall risk management strategy, and the upfront cost of paying for it will help you to reduce likelihood of unexpected financial outlays related to a data breach.

A managed service provider with expertise in security can help you evaluate your security posture so you can not only protect your sensitive business data and avoid disruption to your business operations, but also increase your insurability.

There are many ways artificial intelligence (AI) and machine learning already impact cybersecurity. You can expect that trend to continue in 2024 – both as tools for data protection as well as a threat.

Balancing Cybersecurity Innovation Amid Evolving Threat Landscapes

Even as you implement AI and machine learning into your cybersecurity strategy through the adoption of tools like Security Orchestration, Automation, and Response (SOAR), Security Information and Event Management (SIEM) and Managed Detection and Response (MDR), so are threat actors. They will continue to update and evolve their own methodologies and tools to compromise their targets by applying AI and machine learning to how they use ransomware, malware and deepfakes.

With small and medium-sized businesses just much at risk as their large enterprise counterparts, SMBs must take advantage of AI and machine learning as mush possible. AI-directed attacks are expected to rise in 2024 in the form of deepfake technologies that make phishing and impersonation more effective, as well as evolving ransomware and malware.

Deepfake social engineering techniques

Deepfake technologies that leverage AI are especially worrisome, as they can create fake content that spurs employees and organizations to work against their best interests. Hackers can use deepfakes to create massive changes with serious financial consequences, including altering stock prices.

Deepfake social engineering techniques will only improve with the use of AI, increasing the likelihood of data breaches through unauthorized access to systems and more authentic looking phishing messages that are more personalized, and hence, more effective.

Countering Cyber Threats and Harnessing Innovation in 2024

If hackers are keen on leveraging AI and machine learning to defeat your cybersecurity, you must be ready to combat them in equal measure – just as AI and machine learning will create new challenges in 2024, they can also help you bolster your cybersecurity. While regulations are being developed to foster ethical use of AI, threat actors are not likely to follow them.

AI will also affect your cyber insurance as your providers will use it to assess your resilience against cyberattacks and adjust your premium payments accordingly. AI presents an opportunity for you to improve your cybersecurity to keep those insurance costs under control.

Conclusion

There’s a lot of doom being predicted around the growing use of AI and machine learning. And while it does pose a risk to your organization and its sensitive data, you can use it to bolster your cybersecurity even as threat actors leverage AI to up the ante. A managed service provider with a focus on security can help you use AI and machine learning to protect your organization as we head into 2024.

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