How AI Can Make Your Data Backups Smarter

Long gone are the days where you back up all your data all time, and now your data backups can be even smarter with the help of artificial intelligence (AI).

AI and machine learning technologies are enabling data storage and protection systems to predict what might go wrong, ensure that mission critical applications and data are backed up, and speed up the data recovery process in the event of a disruption or data breach.

Predicting Worst Scenarios

Predictive AI can envision what could go wrong and what events might lead to data loss, including hardware failures and attacks by actors, including the likelihood of malware or ransomware.

By employing machine learning to look at historical data, modern data backup tools can analyze trends and spot unusual activity that influence your data backup plans and confirm your data protection processes and tools are working correctly and meeting compliance requirements.

AI can even help you run simulations of likely scenarios so that you test the effectiveness of your data backup strategy, giving you have peace of mind everything will work as needed in case of a data breach or disaster.

Optimizing Data Backups

In addition to making sure your data backup systems are working properly, it can help to automate tasks to reduce pressure on your IT teams, as well as identify data that should be automatically backed up frequently based on your point objectives (RPO).

AI also enables your data backup systems to learn based on the data they process, and even make changes without human intervention because they can predict which data and applications must be replicated frequently in the case of a disruption. It can also identify redundant data that no longer needs to take up space on primary or secondary storage, as well as data that might have been corrupted.

Accelerating Recovery

When a data loss occurs – not if – AI can help speed up incident response times and recovery of data and systems.

Just as it can help identify what data must prioritized for backup, AI can help prioritize what must be recovered first to restore mission critical operations as to minimize disruption to customers and employee productivity. It can also validate that all data was successfully recovered.

AI can also you learn from your recovery to improve your process plans – machine learning creates a feedback loop that can iteratively refine your data protection strategy from end-to-end, thereby reducing the likelihood of a data breach or disruption, and greatly improving the effectiveness of your incident response in the event of a disaster.

Data backup tools that leverage AI should be considered table stakes, and a managed services provider with a focus on security can help take advantage of it to make your backups smarter and reduce your risk of business disruptions.

There are many ways artificial intelligence (AI) and machine learning already impact cybersecurity. You can expect that trend to continue in 2024 – both as tools for data protection as well as a threat.

Balancing Cybersecurity Innovation Amid Evolving Threat Landscapes

Even as you implement AI and machine learning into your cybersecurity strategy through the adoption of tools like Security Orchestration, Automation, and Response (SOAR), Security Information and Event Management (SIEM) and Managed Detection and Response (MDR), so are threat actors. They will continue to update and evolve their own methodologies and tools to compromise their targets by applying AI and machine learning to how they use ransomware, malware and deepfakes.

With small and medium-sized businesses just much at risk as their large enterprise counterparts, SMBs must take advantage of AI and machine learning as mush possible. AI-directed attacks are expected to rise in 2024 in the form of deepfake technologies that make phishing and impersonation more effective, as well as evolving ransomware and malware.

Deepfake social engineering techniques

Deepfake technologies that leverage AI are especially worrisome, as they can create fake content that spurs employees and organizations to work against their best interests. Hackers can use deepfakes to create massive changes with serious financial consequences, including altering stock prices.

Deepfake social engineering techniques will only improve with the use of AI, increasing the likelihood of data breaches through unauthorized access to systems and more authentic looking phishing messages that are more personalized, and hence, more effective.

Countering Cyber Threats and Harnessing Innovation in 2024

If hackers are keen on leveraging AI and machine learning to defeat your cybersecurity, you must be ready to combat them in equal measure – just as AI and machine learning will create new challenges in 2024, they can also help you bolster your cybersecurity. While regulations are being developed to foster ethical use of AI, threat actors are not likely to follow them.

AI will also affect your cyber insurance as your providers will use it to assess your resilience against cyberattacks and adjust your premium payments accordingly. AI presents an opportunity for you to improve your cybersecurity to keep those insurance costs under control.

Conclusion

There’s a lot of doom being predicted around the growing use of AI and machine learning. And while it does pose a risk to your organization and its sensitive data, you can use it to bolster your cybersecurity even as threat actors leverage AI to up the ante. A managed service provider with a focus on security can help you use AI and machine learning to protect your organization as we head into 2024.

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